GCSE Business Studies at St James's
This course is equal to 1 GCSE. It is a brand new subject and will cover topics not covered in key stage 3. It is suitable for pupils with excellent written English skills. There will be 2 Exams.
Paper 1: Influences of operations and HRM on business activity - this covers 50% of your marks.
Paper 2: Influences of marketing and finance on business activity - this covers 50% of your marks.
The topics you will cover are:
Business in the real world.
- Starting a business enterprise
- Setting business aims and objectives
- Business planning
- Choosing the appropriate legal structure for the business
- Choosing the location of the business
- Expanding a business
Influences on business
- Impact of technology on business
- Ethics and environmental considerations
- Impact of the economic climate on business activity
- Impact of legislation on business
- How businesses operate on a global scale
- Responding to competition
- Managing uncertainty and risk
Finance
- Finance and support for a business
- Financial terms and simple calculations
- Using cash flow
- Profit and loss accounts and balance sheets
Marketing
- Conducting market research
- Identifying and understanding customer needs
- Market segmentation
- Using the Marketing Mix – Product
- Using the Marketing Mix - Price
- Using the Marketing Mix – Promotion
- Using the Marketing Mix – Place
Human Resources
- Recruiting
- Motivating staff
- Training
- Organising organisational charts and management hierarchies
Business Operations
- Production methods for manufacturing and providing a service
- Customer service
- Production methods for growing businesses
- Recognising challenges of growth
- Maintaining quality assurance in growing businesses
